Our daily lives are made up of thousands of small interactions. On their own, they often go unnoticed, but together they shape how we experience the world. I’m drawn to those moments and to the question of how design can shift the way we see and engage with them. What happens when an object is reimagined? Can it take on new meaning or value?

My work explores identity and interaction, and the ways people connect to what’s around them, whether that’s a product, a brand, or a space. I’m interested in the relationship between what is created and how it’s perceived, and how design can influence that connection in subtle but powerful ways.
 

I’ve always been fascinated by something as simple as a trip to the grocery store. A list might say mayonnaise, crackers, shampoo, but what we reach for is Hellmann’s, Ritz, Pantene. Those decisions aren’t random. They’re shaped by identity, by packaging, by perception. It’s a reminder that design plays a quiet but constant role in how we assign value to the world around us.
 

That curiosity continues to guide my work.

Get to know me a bit more below!