Our daily lives are infused with thousands of little things that come together to create an entire world to interact with. These items are often insignificant on their own, lost from our focus by the next thing we pick up. I want to discover new ways to interact with these things uniquely. What objects or mediums can I repurpose, and how does that affect its interaction with the world? Do my creative endeavors add value to the object? 

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        My work focuses on concepts of identity and interaction, as I seek to examine the social and psychological investments humans make into the representation of personal, product, or corporate identity. I explore these concepts in relation to how a connection can then be fostered between design and viewer. I position my projects to push the boundaries of what’s possible while investigating the interactions, both of technology meeting physical mediums and finished pieces interacting with the world. 

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         I find it fascinating to watch people stumble from item to item in the supermarket. They hold lists of generic groceries in their hands, standing in front of the metal shelves. How does mayonnaise, crackers, and shampoo become Helmen’s Mayonnaise, Ritz Crackers, and Pantene Shampoo? How does the aesthetics of the packaging, the identity and brand behind the product influence their decision to reach for these items? Every aspect of our life is manipulated by the identities of the entities around us, both inanimate objects and fellow humans. Our perception of their value is tied intrinsically to these notions. This is one of the largest reasons I like to explore Identity designs, and their interactions with the environment. 

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